Week 6 - Communication and Promotion

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 Week 6 - Communication and Promotion

This week's lesson is one I learned the hard way: a well-attended art show hinges on effective promotion. It's not just about the number of attendees, but also the enthusiasm and engagement they bring. Positive feedback from students, parents, and administration ultimately tells the story of a successful event.

Actual work of my students in a local library.

My recent library showcase highlighted the importance of communication. Forgetting to mention the event to the students left them surprised, and likely reduced potential audience participation. This experience underscored the need for clear communication across all stakeholders.

Spreading the Word: A Multi-Channel Approach

So, how do I transform a quiet event into a vibrant celebration of student creativity? The answer lies in a multi-channel promotional strategy:

  • Fliers and Posters: Eye-catching fliers and posters displayed around the school are a classic approach. I loved The Art of Education University's idea of student-made publicity bracelets. This is a brilliant way to leverage student involvement and ensure the message reaches home. Canva is a great online tool for beginners to create professional-looking designs.

  • Social Media Power: It is obvious that in today's digital world, social media promotion is crucial. Encourage the school to share event details and student-created promotional videos on their platforms.

  • Student Involvement: Engaging students in the promotion process fosters a sense of ownership and excitement. Consider having them create posters or even short promotional videos.

  • Open the Doors: Think beyond the school community! Reach out to local media, community leaders, and even parents' workplaces to spread the word. The more people who know about the event, the more likely it is to be a success.


What do you know that you didn't know last week?
By implementing these promotional strategies, I can transform my art show from a quiet gathering to a bustling celebration of student talent. The more eyes on the artwork, the prouder the students will be, and the stronger the foundation is laid for future events.


The Art of Education University - 10 Ways to Market Your Art Show - 4 Proactive Ideas for Displaying Student Art and Inviting Community Connection - Revolutionary Art Show Tips to Put on A Remarkable Show This Year - 6 Ways to Partner with the Community for a Successful School Art Show

Cassie Stephens

The Arty Teacher

Party In the Art Room

Art with Mrs. E.



Comments

  1. HannahApril 16, 2024 at 1:58 PM

    How cool you were able to put this together. I think any amount of people who could show up is still a success. You connected your students to their community and lifted their perspectives in art. This work is important and I am grateful there is a teacher like you out there!

    ReplyDelete
  2. Colleen McBrienApril 18, 2024 at 3:32 PM

    I loved that you really reflected and thought through how to better market your art show. How cool that your students work was up in the local library!

    ReplyDelete

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